Board games are a core part of family fun! So when we got a call from USAopoly to design the channel letters building sign for their new Carlsbad location, the fun began!
USAopoly is a leading developer and manufacturer of board games and puzzles. Since 1994, they produce the world’s most beloved games with a twist, under license from Hasbro.
As a full service sign company, we handle everything from start to finish. We listen to what our client is looking for, and propose to meet expectations. After we spoke with USAopoloy on the phone, we did a site survey to take some photos and measurements. Making sure we have the correct location on the building, are just part of our high attention to detail. As customary with all channel letters building signs, we make sure to adhere to the city sign ordinance in our proposal. We’ve made our way around the “board” a few times, so experience is on our side.
After our design team received approval on the proposal, next we created the permit docs for landlord approval. Then we submitted to the City of Carlsbad, and approval was received in just one week. At last fabrication could begin using aluminum to bend the channel letters into shape. Using the right materials for the job is always fun for us. Often we can get really creative with colors and applications to meet our clients needs. Knowing this is an exterior sign, using durable materials to weather the elements is important. Especially in this case just a few blocks from the ocean.
Using the non-illuminated channel letters allows for depth, and added dimension using studs with spacers. Aluminum can withstand the outside elements and last for years to come. Brand consistency is important to use their specific Pantone Blue. On the logo icon for “OP”, our team layered white acrylic over the aluminum shape. For the “USAopoloy” letters, we created channel letters with 2” deep returns. The result is cohesive and attractive corporate identity.
Next, the installation begins using a lift to reach the channel letter sign location. The custom drill pattern is laid on the building first, then the holes are made for the studs. The letters affix next, and stand offs with 2″ spacers create added dimension. As you can see in the photos, the sun hits the letters just right to cast a shadow of dimension.
We’re happy to exceed expectations, as the client was thrilled with this project. USAopoly was completely satisfied with their signage and we were happy to be able to bring their vision to life.
Do you need signage for your company? Whether it’s illuminated, non-illuminated, channel letters, we can help! North Coast Signs offers a full service solution without the hassle. Just give us a call at 760-536-5454 or reach out to us online.