Video Gear is a premium purveyor of professional studio production equipment in San Diego, CA. Despite their sophisticated online brand image, the presentation of their brand signage on their large showroom and corporate office space was speaking too softly to be heard (or seen). Enter North Coast Signs, to write a new script for their opening. The first step was to make the entry more inviting and add a touch of class to the glass.
In looking at their brand and clean, well-organized, hi-tech showroom, the idea was born to take the typical storefront vinyl lettering and turn it around. Using a silver frosted vinyl to match the custom silver metallic paint on the door frame, the designers at North Coast Signs reversed the logo from a solid band of vinyl and added the company tagline “Tools & Knowledge for Extraordinary Productions” to inspire their clients upon entering the store.
Next up was to elevate the impact of the company on their building sign to be easily seen from down the street. Using custom formed plastic letters, the company name was amplified to an entirely new level, consistent with the image of their establishment. When the reviews came in, Martin Banks, Owner of Video Gear simply stated: “The sign on the doors looks great. So much better than any of the other options I looked at. And we LOVE the new (building) sign! Thanks for a job well done.” Beautiful company signs!
If your company exterior signage needs a lift, call on North Coast Signs at 760-536-5454 to see how we can make your storefront a hit with your prospective customers.