A new business name, calls for new business signs! When we got the call from The Fit Mill about removing their old sign, and turning their new logo into new business signs, we accepted the challenge. High impact exterior signage that grabs the attention of potential customers, is integral to every new business! Whether the business is new, or re-branding, great signage is key!
North Coast Signs designed the signage with quality materials, that would convey the quality of the new business. The new owners — three partners who were all young mothers — understand the need for an efficient workout with maximum results, in a short time frame. Passionate about fitness, these owners run an excellent fitness business at The Fit Mill!
First, we needed to remove the old electrical sign (“evolve”) from the side and front of the building. We patched and painted (the landlord provided the paint specs), so it would be a new smooth surface to apply the new sign. For the front of the building, the new sign was a non-illuminated dimensional letter sign. It measured 21″ tall x 102″ wide, constructed from 1″ thick exterior grade foam with an .032 aluminum laminate face. Painted a semi-gloss Pantone gray paint gave it a cohesive look and style. Installation was done with custom mounting template, VHB (very high bond) tape, and silicone.
The second sign above the front glass doors measured 11″ tall by 52″ wide. It matched the same fabrication as the front sign, so branding was consistent on both sides of the building.
Additionally, we re-faced the hanging blade sign with vinyl graphics of the logo, on both sides. The cut-vinyl window graphics were also created for the front entrance featuring the logo, website, and hours.
North Coast Signs worked with the landlord to review and approve the new sign concepts, as well as acquiring the permits from the City of Carlsbad Planning & Building departments. We made sure the business signs specifications adhered to the sign criteria of the Paseo Carlsbad mall. The images show the fine craftsmanship of these signs, a reflection of the quality business brand inside.
The finished signs were installed just in time for the grand opening and ribbon cutting with the Carlsbad Chamber of Commerce. A successful start for a new re-branded business!
If you are searching for business signs, or have any questions about this project, call us today at (760) 536-5454. We can work with you to define your business marketing needs, starting with excellent business signs!