When it comes to working with an international company, image is everything. Getting branding exactly right is vital for consistency and company recognition no matter the location. So, when Edward Jones headquarters in Chicago needed an illuminated storefront sign for a new branch in Carlsbad, they reached out to us. Because they wanted to make sure everything was done just right, North Coast Signs won the job. Having created other illuminated channel letter signs elsewhere in this new shopping mall, we have the experience and knowledge.
Edward Jones is all about strong financial strategies, advising clients and developing plans across the nation. Their name recognition is for a good reason: they pay attention to their clients’ needs. And they create supportive relationships with each customer. We were glad to play a part in bringing a new branch to Carlsbad.
One of our first steps for this illuminated storefront sign project was to complete a site survey. So, we took photos and measurements to ensure that the sign we created was 100 percent perfect. We had the client review and approve our designs, and then secured the landlord’s approval. Next we acquired the sign permit from the city of Carlsbad. The permitting process included the channel letter document plans, color copy sets, and applications to the planning and building departments.
The illuminated storefront sign itself, installed by our team, is a modern, detailed halo-lit channel letters, reading ‘Edward Jones.’ The channel letter serifs and strokes in ‘Edward’ were perfectly crafted with two-inch return depths. We used an all-white finish to keep with the company’s branding and style guidelines. The illuminated storefront sign uses LEDs for greater visibility, that are UL certified for energy savings. Our installation included using spacers between the illuminated channel letters and the contrast with the dark exterior wall to make the sign stand out even more.
We know the value of a great first impression and strong visibility, which is what we delivered with this illuminated storefront sign using channel letters. Whether your business is part of a larger organization with existing branding and logo recognition, or you are just starting out and are looking to make a splash, let us help! Our design team at North Coast Signs can turn your ideas into something that customers simply cannot ignore.
Help your business stand out from the crowd with a quality sign from the experts at North Coast Signs. Contact us today at 760-536-5454 or firstname.lastname@example.org for a consultation and quote, and find out how a well-made sign can boost your business.